Saturday, July 22, 2023

Best Google Website Design Services Camas WA

Do You Need A Better Website?

Website Design Is Important For Your Online Business

We Will Design And Develop A Quality Website For You

A tired old website with broken links, poor images, slow page load, and inaccurate navigation can really hurt your online efforts to build your business. We know how to create new attractive and highly effective websites as well as troubleshoot your current website. Your business website is really the foundation for your online business and for many companies, it is the only method for doing business. If you are a plumber, HVAC, electrician, landscaper, or any home services business, you most likely do not have a location where you meet your customers. Your website is hugely important because this is how your prospective customers “meet” you for the first time.

What Features Does A Good Website Need

  • Easy to use site navigation
  • Solid design created for quality user experience
  • Authoritative and relevant website content
  • Service or product visuals and descriptions
  • Social media for website support
  • Blog pages

Research Shows What Makes A Good Website

In a recent survey, the Clutch company found what users want for their web experience. Search engines, like Google, use your website design as part of the overall testing to determine web page ranking in their search engine results pages.

Chart displaying results of survey of web users

We work hard so your website gets you the ROI you need using incredibly powerful strategies and techniques so you can overcome your competition. An attractive website is worthless if nobody can find it! And, yes we can build a great website for you. But wouldn’t it be much better if your site was both attractive and converted visitors to customers?

What We Can Do For You

  • Give your business the exposure it deserves by dominating the rankings in Google.
  • Help drive more customers to your website, products, and services than any other online marketing strategies.
  • Grow a stream of inquiries or customers who want to purchase your good and services.

Contact Us Today For Top Website Rankings

We’ve been doing online marketing for twenty years and we implement the absolute best practices to get results. We work with you to build a strategy for success that we can implement now! Call us today at 503-828-6268 or, fill out the Discovery Form to get started. And – this would be helpful – let us know if you found us using the search term Best Google website design services or were you referred by someone? We always like to thank our referral friends.

What Is SEO? Watch The Video Below

Research shows that websites ranking near the top of the search engines (aka SERPs) receive 80% of all their traffic from search engines. When your site ranks at the top of the search engines, especially Google, for the important keywords, your clients & customers will find your business before your competitors.

We Know You Have Options When Hiring An SEO or Website Development Company

If you do a search for SEO or website development in the Camas and Vancouver Washington area you’ll get a variety of results so, how do you find the right company who will work with you to get that all important top ranking? How do you know we’re the expert SEO you need? Well, you’re on on our site and that’s because we know how to get top search engine rankings for a search term like Best Google Website Design Services or someone referred you to us.

It’s difficult to know who to trust, so we simply ask that you give us the opportunity to do some initial research about your competitive market or your website. Then, if possible, meet with you to have a conversation about what we might be able to do and how we can work as a team. We want to be THE best possible Web Marketing Company that comes through for YOU with the truly excellent services – getting those top rankings on Google, and other search engines.

At Vancouver WA SEO we rank your site at the top of the Google SERPs (search engine result pages) using industry standard and highly ethical SEO. When you talk to us about your website campaign with us, we are positive you’ll come to the conclusion we’re the SEO and website development provider for you.

What Happens When You Spam Google?

Low priced spam generated links scattered from dubious sources throughout the Internet may provide a short term spike in rankings, but these will soon be noticed by the search engines. When Google finds this spam, it triggers the “Google penalty” which can drastically damage your website rankings and can result in a complete “Black Flag” that will completely eliminate a site from the Google rankings. We adhere to the Google guidelines, so we can assure you that your website will be safe from any penalties or downgrades.

Find out what Google says about bad links in this video.

What Can You Expect From Us?

We provide only one service plan -“PLATINUM”. Every marketing campaign is built with a strong framework no matter what the dollar investment. Every SEO client project gets an individualized account and management, ranking reporting, custom keyword research, website editing as necessary, Google Local Business Profile, local citation building program, social media program (where needed), Blog article posting, web page content creation (also as needed), link building, XML site map, AND communication.

Also, if our needs assessment indicates you need a new website, we’ll design and develop one for you. We’ll also analyze and help set up hosting services. Our goal is to do what’s necessary to bring about business success – we’ll map a strategy, then we’ll help make it happen.

At Vancouver WA SEO, we are committed to your best interest and also creating a long term business relationship with you. Our solid time tested ranking strategy gets the best positions in the SERPs. We understand you’re investing your significant marketing dollars and also we ensure those dollars are well invested now and also in the future.

We provide SEO, Website development, reputation management, Google My Business management, Content creation and syndication for businesses in Vancouver WA, Camas WA and surrounding communities in Clark and Cowlitz counties, Washington state.



source https://vancouverwaseo.org/wa/camas/best-google-website-design-services

Friday, July 21, 2023

Hyperlocal Google Search Using Google My Maps

Google My Maps creation from Vancouver WA SEO

Hyper-Local Google My Maps
Focus On Geo Targeting

 

Leverage Google My Maps For More Visibility

 

We get a lot of questions about Google Maps, especially how to use Google My Maps effectively. Questions like, “Do Google My Maps help rankings?” are a common thread in My Maps discussions. The answer is “Yes”, with the caveat, “If you use them properly.” We create Google My Maps for our Internet Marketing clients, in fact we often create several Google My Maps.
Google My Maps can used to help answer questions, like: “Who is the best SEO in Vancouver Washington.”

What Is A Business’ Google Map?

Google will automatically create a “Google Map” for your business when you create a Google My Business account. Note: your account must be Verified for the map to become visible in search. Your business Google Map is a map that defines the geographical target for your business. The map will include a border that defines the service area for your business. Typically, this is a city, multiple cities, county or counties, and even states. You have no control over the appearance of this map and you cannot edit the map directly.

Here’s an example of a Google Map for our company, Vancouver WA SEO, serving Clark County and Cowlitz County, Washington

 

What Is A Google My Maps?

“Google My Maps” are maps that you can create yourself, or have a professional agency create for you. Google My Maps are not difficult to create, but they require considerable work if you want an attractive map display. With Google My Maps, you can create a border, color the interior area inside the border, add map pins, and add labels and descriptions to your Google My Maps. You cannot make these edits to your business’ Google Map.

What Does A Google My Maps Look Like?

Here’s one of our Google My Maps in Vancouver Washington.

 

Do Google Maps Or Google My Maps Have Ranking?

The answer to that is “Kind of.” Neither Google Maps not Google My Maps have direct rankings. If you search for “[maps my company my city my state]” your results can be quite varied, but in most cases, the Google search engine will return your Google My Business account on the right side of the screen when using a desktop computer. The Organic Search results will display your web pages if your site pages are indexed on Google. However, your Google Map and any Google My Maps you have created will not display.

 

What Makes The Google My Maps Significant?

Given the fact that creating a Google My Maps can take from one to three hours, why do we use Google My Maps if they do not rank on the search engines? Great question. The answer is:

Google My Maps Description Can Contain:

  • Business Name, Address, Phone Number (collectively nicknamed NAP)
  • Links to your website
  • Keywords that associate your map to your website/business

 

The Real SEO Power of Google My Maps

Once you have created a Google My Maps you can embed the map, so it is viewable, on web pages. Here are some of the web locations where you can embed your Google My Maps:

  • Web 2.0 sites, like Blogger and Tumblr
  • Google Sites
  • Google Docs
  • Google Slides
  • Google PDFs
  • Google Forms
  • Blog Articles
  • Websites That You Own

 

Google My Maps Is Basically Using Google To Create More Business Visibility

You may have noticed the list above contains a number of Google properties. Our embed strategy takes advantage of Google’s preference for its own entities. Google gives itself very
high Authority and since Authority is a major factor in ranking web pages, Google is actually helping us “pass Authority” to any links within the Google My Maps.

Every Google property, including Google Sites, Docs, Spreadsheets, Forms, PDFs, Slides, and My Maps have the highest Authority possible. By embedding a Google My Maps into any of these Google properties you are passing Authority from the host page (example: A Google Site) to the Google My Maps, which passes Authority to links within its Description. The linked pages within the Google My Maps then receive more Authority from the powerful Google links.

Schematic Diagram Of An Embedded Google My Maps Passing Authority

Google My Maps passing google authority

 

As you can see, Google My Maps are a valuable tool to help your site gain more visibility and higher search engine rankings. Google My Maps are a real asset when geo targeting local Google search.

Questions?

If you have questions or want information about our services, call us at (503)828-6268 or use the Contact Us form to send an email.

Vancouver WA SEO is the Number 1 Locally Ranked Internet Marketing service in Vancouver, Washington. We provide a number of services, including SEO in Vancouver WA, Local SEO services for Google My Business listings, Google My Maps services, Business Website Schema creation and management, Google ranking services, YouTube video SEO, Google reviews management, SEO Citation building, Google Maps creation and editing with Google My Business, Website Linking, SEO Syndication service, Google properties creation and linking for SEO and increased website visibility.

Tags #: Google my maps Vancouver WA, Google maps listings Vancouver WA, how can I improve my local maps listings Vancouver WA, how to rank higher in Google maps listings Vancouver WA, how to rank higher in Google 3 pack Vancouver WA, SEO for Google maps rankings Vancouver WA

The Google Maps listings are the top organic listings in a “three pack” display. This is often called the Google Local Search rankings or “3 Pack.”
The best method for improving your visibility in Google Maps listings is to develop your Branding by improving your Google My Business (GMB) account with complete and accurate Business information including Categories and Services. Also, create a GMB website that has meaningful content about your business. Then add images and GMB posts to your Google My Business account. Local Google Maps listings require continuous activity so keep adding fresh material to your website, too.


source https://vancouverwaseo.org/local/google-my-maps

Local Search Important For Maximum SEO

Google My Business Now #1 Factor In Local Search

Understanding Google My Business

Google My Business Vancouver WA SEOGoogle My Business (GMB) became an active service in the Google suite of products in June, 2014. At that time, however, it was a very small and not particularly significant factor for online business growth. Since then, Google has increased the importance of GMB, adding features and using it on mobile devices to directly connect searchers with local businesses. This can have a very positive impact for local businesses who use GMB as a marketing tool to attract more customers.

We see GMB as an absolutely vital component of any serious local online marketing campaign. We specialize in Google My Business management and marketing. We know how to get the most from Google My Business for your business. Call us at (503)828-6268 for a complimentary consultation. Remember, Vancouver WA SEO is your SEO company in Vancouver WA. We specialize in all SEO and Internet Marketing related services.

Google Maps Listing = Google 3 Pack

The image below displays the Google Maps listing, also known as the “Google 3 Pack.” Notice that our company, Vancouver WA SEO ranks #1. On desktop computers the Google Maps listing will display the top 3 results for a keyword search. Other businesses are listed, however, a searcher must click on the button at the bottom of the Google Maps listing to fully view all businesses. Notice that on both desktop and mobile devices Google places advertisements above the Google Maps listings.

Vancouver WA SEO is the Number 1 ranking SEO company in Vancouver Washington

Google Maps Listing And Google My Business

Your Google Maps listing (3 Pack ranking) is closely tied to your Google My Business account. The more you improve your GMB account the better opportunity you have to place your business listing in the top 3 of the Google Maps listing. IMPORTANT NOTE: This is not SEO; a GMB Visibility campaign is all about the quality of your business as it appears to Google. The Google Maps listing for local business visibility depend on Authority, Relevance, and Trust for your over business entity. We work with Google Maps listings every day so we know how to help your business get the visibility you need.

This Image Demonstrates Importance Of Local Search

 

Local Search Visually

Local search important by Vancouver WA SEO

When you need the best in Online Marketing, Digital Marketing, and Search Engine Optimization (SEO), contact your SEO in Vancouver WA, Vancouver WA SEO at (503) 828-6268 to discuss your business goals and how we can help you achieve those goals.



source https://vancouverwaseo.org/local/search-importance

Thursday, July 20, 2023

Google Core Algorithm Update May 2020

Google Activates Core Algorithm Update In May

What Is The Purpose Of The May Google Core Algorithm Update?

Google core update for May 2020

Google’s May, 2020 algorithm update targets sites with poor content. On Monday, May 4th Google announced it was activating a new Core Algorithm update. This follows another major Core Algorithm update in January 2020. Google releases Core Algorithm updates every few months and the January Core Update was three months previous to the May update.

In Google’s announcement, they state, “Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the May 2020 Core Update. Our guidance about such updates remains as we’ve covered before.”

Here’s what Google says about it’s most recent Core updates. Websites that exhibit strong trust signals such as high quality backlinks will probably improve in Google SERP rankings with the new updates. Backlinks would not only strengthen a single subpage but have a positive impact on the entire domain.

Affiliate sites seem to be among the big losers of the May 2020 Core Update, as they do not have particularly high quality, or relevant content, and also lack a high quality link profile identifying them as a strong brand. The age of a domain does not seem to play a role here.

What Are Google Core Algorithm Updates?

Each day, Google usually implements one or more changes designed to improve search results. Most aren’t noticeable, however, they are designed to incrementally improve search results for users. Note here that these algorithm changes are not designed to help website owners. Most updates to Google Algorithms are not major and have little impact on website rankings.

Does Google Announce Every Major Algorithm Change?

Google is now making public announcements for Core Algorithm updates. Google previously would not comment on major algorithm changes. In the last two years Google is announcing major update roll outs to their algorithms. The “Page Load Speed” update was well publicized by Google so everyone in the industry knew when this update was implemented. Google has stated that on several occasions per year they do make major changes to algorithms, referred to as “Core Updates.” According to Google these updates are based on their mission to display authoritative and relevant content to Internet searchers.

What Websites Are Losing Ranking Positions?

We are seeing that web pages without a strong enough link profile and brand are among the losers. Sites that are losing or have already lost rankings exhibit three distinct traits:

  • Lower quality and less relevant content
  • Lower authority related to low quality backlink profile
  • Less trust due to weak branding.

Please note, these results indicate that the May, 2020 update is primarily an “E-A-T” algorithm. E-A-T is an acronym for Expertise, Authoritativeness, and Trustworthiness.

What Can I Do About Rankings Drop Due To Google Update?

Google has some general advice on what to do if you are negatively impacted by a core update in the past. There aren’t specific actions to take to recover, and Google is rather vague about this issue. In fact, your site may be just fine, simply not as good as your competition. However, Google has offered a list of questions to consider if your site is hit by a core update. See information below for information on how to improve your website.

How Do I Know If My Site Was Downgraded With Google Update?

If your web pages lost rankings during a Google update, we recommend the following: Find out which websites now rank higher than yours. Analyze content on those higher ranking sites. If the higher rankings sites have more content, or fresher content, or more relevant content, then you need to address these issues.
If you do not have Schema markup, you must add Schema markup immediately. Site organization: Check for broken links, robots.txt directives and other code that may block Google from crawling your site.

How Can I Improve Expertise For My Website?

Here specific actions you can take to improve Expertise:

  • Promote your content on social media.
  • Contact local media (newspapers, podcasts) to find out if you can submit Press Releases.
  • Google uses reviews as a trust factor for SEO. Ask your customers to place reviews on your Google My Business page.

How Can I Improve Authority And Trust For My Site

To improve your website authority and trust, do the following:

  • Use your website “About Us” page to add information about promotions or events or awards or any public recognition for you or your business.
  • Add Schema Markup on your site to give Google more information about your business and web pages content. We recommend using JSON-LD (JavaScript Object Notation for Linked Objects) markup.
  • Create a Testimonials or Reviews page that lists all your customer reviews.

If you want us to provide professional help to review and implement upgrades for you website E-A-T call us at (503)828-6268 to discuss your situation. After we review your online business, we can implement a website marketing campaign to boost your E-A-T and your web presence, especially on Google.

Vancouver WA SEO is your expert SEO in Vancouver Washington.



source https://vancouverwaseo.org/news/google-update

Page Load Speed Comparing Two Websites | Vancouver WA SEO

Page Load Speed Is A Google Ranking Factor

Get The Best Possible Page Load Speed

 

What Is Page Load Speed?

Page load speed can help your website get higher rankings.

All web pages have a Page Load Speed, whether they are ever tested or not. Testing, however, shows us exactly how fast a page loads and most online tests give us plenty of information on how to improve the Page Load Speed for each page. Page Load Speed is now a ranking factor for the Google Search Engine both for mobile and desktop searches. Google has stated that they feel Page Load Speed directly impacts user experience and the Google search bots now test for Page Load Speed for every web page.

Does My Site Need A Page Load Speed Test?

We recommend a Page Load Speed Test for all web sites, especially the home page. If you feel like this technical analysis is not something you want to do, then contact Vancouver WA SEO. Arrange a time for us to to discuss your online marketing and web site concerns – Schedule a Complimentary Consultation so we can determine what services you require.

More About Page Load Speed

One of the most trusted authorities on testing and verifying the importance of Google ranking factors is Moz. Here is information from Moz that was published just as Google announced that Page Load Speed as a ranking factor.

About Page Load Speed from Moz:

Page Speed

Page speed is a measurement of how fast the content on your page loads.

What is Page Speed?

Page speed is often confused with “site speed,” which is actually the page speed for a sample of page views on a site. Page speed can be described in either “page load time” (the time it takes to fully display the content on a specific page) or “time to first byte” (how long it takes for your browser to receive the first byte of information from the web server).

You can evaluate your page speed with Google’s PageSpeed Insights. PageSpeed Insights Speed Score incorporates data from CrUX (Chrome User Experience Report) and reports on two important speed metrics: First Contentful Paint (FCP) and DOMContentLoaded (DCL).

SEO Best Practices

Google has indicated site speed (and as a result, page speed) is one of the signals used by its algorithm to rank pages. And research has shown that Google might be specifically measuring time to first byte as when it considers page speed. In addition, a slow page speed means that search engines can crawl fewer pages using their allocated crawl budget, and this could negatively affect your indexation.

Page speed is also important to user experience. Pages with a longer load time tend to have higher bounce rates and lower average time on page. Longer load times have also been shown to negatively affect conversions.

Reference: Learn About Page Speed

How Do You Test For Page Load Speed?

There are several free online sites where you can test a web page for Page Load Speed. We use Web Page Test Org because it tests individual areas within the page load to give us very thorough and accurate data. Overall, the Web Page Test is the most technical and also the most comprehensive. We test every web site we develop and for every online marketing campaign client site.

What Does A Test Look Like?

Here is a test we completed for a web home page that we did NOT design and develop. The test shows that this web page has a very slow Page Load Speed.

This test shows a slow page load time.

The test for this home page indicates that the time for Page Load Speed is over 14 seconds. Google has stated, and it has been verified by testing, that 57% site visitors will abandon a web page that takes longer than 3 seconds to load. This is especially true for mobile users. This web page needs major editing before it will comply with Google Page Load Speed requirements.

Here is an example of another home page that loads very fast and meets all Google requirements for Page Load Speed.

Our client page with fast Page Load Speed

 

Why Is The Page Load Speed So Different In The Two Examples?

There are several reasons why Page 1, developed by Company X, has a slower Page Load Speed than Page 2, which was designed and developed here at Vancouver WA SEO. Here are primary differences.

  • Page 1 (the slow page) was designed and developed using a proprietary visual development tool. Page 2 was designed and developed using HTML5.
  • Page 1 was not tested for Page Load Speed prior to being implemented by the client. Page 2 was tested prior to going live on the web – and we made corrections where necessary.
  • Page 1 uses very very large images, some of which are not located on the client site. Page 2 uses images that were properly optimized before the site was finalized.

What To Do Next?

Start with a Page Load Speed Test for your website home page. If you feel like this technical analysis is not something you want to do, then contact Vancouver WA SEO. Arrange a time for us to to discuss your online marketing and web site concerns – Schedule a Complimentary Consultation.

Got Questions?

Here are just some of the questions, with answers, that we receive about Page Load Speed.

Q: My website developer says the WordPress theme makes the web pages load slowly. What should I do about this?
A: There are times when a WordPress theme is so slow that we replace the theme, then adjust for any Page Load Speed issues. For other WordPress sites, we can recode and make adjustments to improve page load time.

Q: What type of web page loads faster, an HTML5 static page or a WordPress page?
A: Overall, HTML5 pages load faster than WordPress pages. HTML5 web pages are considered “static” meaning the web page is fully coded and all code is implemented for the web page when it is loaded into a browser. HTML5 websites typically use a “template” so we can create pages without recreating a lot of code. WordPress themes usually contain a lot of unused code because they are designed to be used for many types of website development, which is why WordPress is considered “dynamic”. All web pages, whether developed using HTML5 template or WordPress theme will require speed adjustments before being implemented as a finished website.

Q: Can you explain what it means to “optimize” an image?
A: Images that contain a lot of colors often require compression to reduce the size of the image, without reducing clarity or image size. We routinely optimize web images to keep web page speed as fast as possible.

More on images: Images should be sized so they fit the “container” where they are located on the web page. For example, if you want to use an image in a space that is 200 pixels wide by 200 pixels high, use an image that is sized at 200 pixels by 200 pixels. If you use a very large image, in this example, 900 pixels by 900 pixels, the image must be resized in the browser (Chrome, Firefox, IE) and this takes time. Using large images that are not sized properly can slow down web page load time considerably.

Q: What is the best WordPress theme for fast web page load speed?
A: No WordPress theme is particularly fast without some editing. When we use WordPress for a website, we use the Divi or Avada theme. Because we have so much experience with these WordPress themes, we have the experience and skill to make page load improvements before we finalize the web site for our client.

Q: Do I need a Content Management System (CMS) for my web site? Will pages load faster?
A: The answer to those questions is “No” and “No.” CMS systems are designed for web page management and organization. WordPress is considered a Content Management System (CMS) because the web pages can all be created and edited within the WordPress administration editor. Content Management Systems do not improve web page speed. CMS systems are best utilized for large websites with hundreds of thousands of pages. WordPress is a popular CMS because it is easy to use and people with no technical skills can create a website.



source https://vancouverwaseo.org/seo/page-speed

Wednesday, July 19, 2023

Using Strategic Marketing Tools With Google Assets

We use the best SEO tools to maximize online visibility for our clients at Vancouver WA SEO

Using Strategic SEO Tools For Google Ranking

There are several methods for using Strategic Marketing tools for ranking websites and web properties.

The following techniques are adaptations from a large number of courses and MasterMinds. Because there are non-disclosure policies
in effect, I cannot divulge all the techniques and strategies.

Google My Business

  1. Build out Google My Business account for your target city(ies) including a reasonable GMB website. Do this even if there is no
    Google Maps listings (3 Pack) for your market niche/category.
  2. Create GMB Posts regularly (that means daily)
  3. Share the GMB Posts on Facebook and Twitter.
  4. Send Google Viper Traffic to:
    1. Google My Business Website
    2. GMB Posts

Examples of high quality GMB Posts at Gravity Fitness And Tennis:
Martial Arts Classes
Gym At Fitness Center

Google Sites (G Sites)

Google sites have high authority because Google loves itself. I recommend building out 5 G Sites per Google Account that link
directly to you money site.

Use more than one Google account if you need to create more than 5 G Sites for your money (aka target) website.

For each Google site add:

  • GMB Map embed.
  • Youtube videos.
  • Google Sheet with Strategic Marketing Network Embeds or other link building sites.
  • Google Doc with links similar to Step 2.
  • Other Google assets like Slides, Calendar, PDFs, Images.

Text for your Google Sites can be SpinTax/Spun text.
You can also keyword stuff these sites and send keyword links to your money site.

Here is an example of a Google Site using Spun text.
Gym In Hailey Idaho

You can cut and paste JavaScript code from Quackit JavaScript Code.

Notice there is 45 second delay in the Javascript, written as 45000 milliseconds. This gives Google a reasonable “time on site” calculation, rather than an immediate
redirect, which could be a red flag for Google.

This web page redirects to the Google: Google Site For Gravity Fitness And Tennis.

Placing Redirect code on the G Sites

The first targeted G site will redirect to another G site until the Target Money Site page is opened.

How to place Redirect code in a Google site page. Install a Redirect Gadget in the G Site code:

  • Open the G Site in edit mode.
  • Click on Insert on the menu.
  • Click on More gadgets
  • Key in: URL Redirector Modified (This is the Embed gadget you need for entering the Javascript redirect code).
  • Enter the URL you want to redirect TO:
  • Click OK to save the URL Redirect Modifier gadget.
  • Save the Google Site page.

Here’s an image of the URL Redirector Modified embed gadget:

Redirect gadget for cascading web pages

Repeat this process until you get to the final G Site. On the final G Site in the Cascade, use the URL Redirector Modified code to open the page you want to promote.
This creates cascading Redirects that pull Google authority from one site to another. These sites will never be penalized because they are Google sites!

Important Notes

A G Site Cascade can be started on a page within the target (money) site. It probably doesn’t matter, however, we recommend using a web page from a site that is
not on the target site.

The Google Traffic Viper does a good job of recording the start time for the initial web page, however, it tends to stop recording for the remainder of the Cascade.
Therefore, I cannot be entirely certain the Cascade does complete properly. It always completes manually, however, the Google Traffic Viper may stop the progress
after a certain amount of time. I will test to see if setting the Javascript timer to zero makes any difference in the Google Traffic Viper.

Does All This Work?

Yes, these techniques work very well. Our client sites all rank in the top 3 in GMB Maps listings and Google Organic search

Find out more about: the best SEO Vancouver Washington.



source https://vancouverwaseo.org/seo/using-strategic-marketing

Google My Business – Do I Need It? By Vancouver WA SEO

Google My Business Boosts Your Online Business

Understanding Google My Business For SEO

Google My Business Vancouver WA SEOGoogle My Business became an active service in the Google suite of products in June, 2014. At that time, however, it was a very small and not particularly significant factor for online business growth. Since then, Google has increased the importance of GMB, adding features and using it on mobile devices to directly connect searchers with local businesses. This can have a very positive impact for local businesses who use GMB as a positive tool to attract more customers.

Google My Business Is #1 Factor In Local Search Success

We see GMB as an absolutely vital component of any serious local online marketing campaign. We specialize in Google My Business management and marketing. We know how to get the most from Google My Business for your business. Contact us to schedule a conversation about this important marketing program.

This article from Practical Ecommerce has some good information about Google My Business

Google My Business: What You Need to Know

On June 11, Google Places became Google My Business. More than an exercise in rebranding, the name change heralded several important changes.

Google+ integration has been improved. Google My Business (GMB) has been integrated with Google+ Local, the business listing that used to appear for local businesses in Google+. As a result, there’s no longer any confusion between Google Place listings and Google+ All the information is right there in Google+.

In its official announcement, Google said the purpose of GMB is to bring together all the services Google can offer business. Google seems to have its sights set on small businesses, with a particular focus on those that have yet to claim their listings. Google’s promotional headlines — like “Get your business on Google for free’” — are aimed at non-users. However, GMB is also the default dashboard for already-existing Places and Google+ users.

Read more

How Can Google My Business Help You

The following information, from Fix Your Business provides further information about the GMB program.

How Google My Business Works for Your Small Business

Google recently rolled out an upgrade to the Google+ dashboard called Google My Business.  Active Google+ users may have noticed this upgrade in the top right hand corner of their Google+ page next to the +Name and before the notifications bell.  The icon appears as a small set of nine squares and when clicked, gives you an immediate view into popular Google products.  While this icon isn’t new, Google My Business has a few new and noteworthy features.  So, let’s take a look.

UPDATE: Google has turned off Google+ and replaced it with Google My Business

Read more

Strategies To Improve Your GMB Listing

Need more! Here are some tips and strategies from How To Get Online that has some excellent ideas about how to get up and running with Google My Business.

6 Tips for Improving Your Google My Business (GMB) Listing

Learn how to improve your Google My Business listing with helpful tips that will boost your local SEO & grow your business’s visibility on search engines.

Claiming a Google My Business (GMB) listing (also formerly known as Google Places) is the first step for any small business owner looking to perform local SEO. Getting started with GMB is a must for local businesses and something that will increase your chances of being shown on Google’s Local Pack, Local Finder, Google Maps, and even in organic rankings.

Read more

Sources: Google My Business Services

Google My Business is now an important piece of your local online business presence. Google is making this program even more important by using it as a brand and reputation indicator. Contact us at Vancouver WA SEO so we can get your Google My Business account set up properly. We can manage your GMB account, establish a GMB website, and provide your GMB account with and ongoing Visibility Program. This is NOT an SEO campaign – it is more important than rankings. With a strong GMB account, your prospective local customers can find you directly without using the normal search engine rankings!



source https://vancouverwaseo.org/local/need-google-my-business

Tuesday, July 18, 2023

SEO And The Google Product Reviews Update

Need help with your online marketing? Contact the professionals at Vancouver WA SEO

About Google Product Reviews Update

Google released a targeted search algorithm update named the Google Product Reviews Algorithm Update. This update aims to promote review content that is original in nature and has been created using unique language and formatting. The Google Product Reviews Algorithm Update was not expected or predicted by data providers, but it’s already making waves with SEO professionals everywhere!

Although the update was significant, it was still milder than the December 2020 Core Update. Google released the Product Reviews Algorithm Update on November 12th and it’s already been followed by multiple updates. This update is now live, but all of this can change at any time as indicated in a statement from Google: “The changes are rolling out gradually over the coming weeks.”

Not As Big As A Core Update

While this was a big update, it was not as large as a core update, say data providers. Google released the Product Reviews Algorithm Update on November 12th, 2020, as a targeted search algorithm update that aims to promote review content that is not just original in nature, but has also been created using unique language and formatting.

Note: This update was predicted by data providers who are experts in SEO/Search Engine Optimization industry updates.

The Impact For SEO Industry

There was a significant amount of chatter about this update within the SEO industry the following few days after this update was announced. This is because many SEO experts believe that Google wants to promote review content on their search engine result pages.

There were individuals saying they saw as little as 25% drops in traffic and as much as 60% drops in traffic. In other words there is a huge range in how much impact this update has made to Google product reviews.

The issue with most algorithms, including the Product Reviews Algorithm Update by Google, is that they are not fully disclosed and shared publicly for understanding purposes of what type of content will be favored or penalized. Many experts believe Google’s Products Reviews Algorithm Update is one of the best Google updates in a while because it is promoting content that has originality and unique qualities.

What To Do If Your Site Drops In Rankings

Google has given advice on what to consider if you are negatively impacted by this product reviews update. Google’s best advice is to work on providing the most original and useful content you can. The other thing Google recommends doing if your site has been negatively impacted by this review update is to look at what keywords are impacting your rankings in search engines, identify them and make sure they are included in your product reviews.

Is it time for SEO and PPC professionals to rethink keyword strategy? Google’s latest product reviews algorithm update has thrown a wrench in the plans of many SEO and PPC professionals.

Recommended Solutions

Optimize your site with original content that is useful, actionable and unique.

Make sure you are including keywords on pages for both search engine optimization as well as pay per click advertising purposes.

Use tools like Google Webmaster Tools to identify if there are any issues with crawling or indexing your site/content from being indexed by web crawlers. Fix these problems so you can be ranked better in SERP’s.

Conclusion About This Google Algorithm Update

The Google product reviews update will require significant editing for some website owners, but Google is making a change for the better. The update will make it more difficult to rank and promote sites that are low quality or use spammy tactics, so if you have been following these practices in recent years, now might be time to rethink your keyword strategy. Many in the industry believe this algorithm will hit affiliate sites particularly hard since many affiliate site promoting products are basically a copy of the manufacturer’s information.

We Can Help

Having difficulty getting your website to rank in the Google Search Engine listings? We specialize in helping local businesses improve their online visibility dramatically. If you aren’t getting the results you want from your online marketing, contact us so we can start helping you right away. Your first consultation is Free, so let’s have a conversation about your business and your goals. Then we’ll roll up our sleeves and develop an effective marketing campaign for you.

Our Services Area Map



source https://vancouverwaseo.org/news/google-product-reviews-update

Reputation Management What Is It? From Vancouver WA SEO

Reputation marketing for local business from Vancouver WA SEO

Positive Reviews Protect Your Reputation

Strategies You Need To Learn To Keep Your Reputation At Its Best

Consumers trust their friends and family to give them good information when it comes to products and service s. Research shows that 91 percent of people regularly or occasionally read online reviews, and 84 percent trust online reviews as much as a personal recommendation. When a client interacts with your business, the review they leave behind can have an enormous impact on your company’s public reputation. With this in mind, what can you do to ensure that your business maintains high marks (besides providing your best service)?

Brand reputation management is one of the things Vancouver WA SEO helps businesses with on a daily basis, so they can experience the benefits of a positive online perception. We manage social media and track and report online activity that affects your business. Our friendly team members are available to discuss our services in detail at 1-503-828-6268.

One of the best ways to keep your online footprint positive is to start with the one portion of digital real estate you have complete control over: your website. SEO is a great way to boost positive coverage of your business, as detailed here, in MOZ:

8 Can’t-Miss Off-Page SEO Strategies to Build Your Online

What is off-page SEO?

Off-page SEO is the act of optimizing your brand’s online and offline footprint through the use of content, relationships, and links to create an optimal experience for prospects and search engine crawl bots. It typically leads to gradual increases in positive brand mentions, search rankings, traffic to your site, and conversions.

Sounds fairly straightforward, right?

Well, for the attorney seated in front of me in my kid’s elementary school lunchroom, I might as well have just told him the earth is flat.

Read more

SEO is a simple concept in theory, but it can be complex in its implementation. It’s important to work with someone who understands the industry and business you’re in so you can achieve the best results tailored for your company.

Follow This Reputation Marketing Tactics To Manage And Protect Your Brand

Marketing Sherpa

At the most fundamental level, marketing has changed through digital and social marketing channels. Your customers have more control than ever before, in terms of interacting with your company. Instead of a monolithic “brand” sending messages to a nameless, faceless “customer,” marketing is now more about engaging in a conversation with individuals.

Of course, there is a downside to an empowered customer base. Because essentially anyone can attack your brand, legitimately or not, it is now more important than ever to monitor and manage your reputation.

Read more

Video: Small Business Essentials – Protecting Your Social Reputation

This video provides tips on protecting your reputation online by monitoring your online presence on social media and how to professionally respond to customer feedback.

How To Turn Bad Reviews Into Positive Interaction

At some point, every business will receive a less-than-stellar review for a number of reasons. As noted in the video above, this doesn’t have to be the end of the world. Learning how to be strategic in your response can say even more about you as a company than the initial review. You can build deep respect and loyalty and display how well you respond to customer service complaints.  Take the information from CINTAS listed below to see how you can improve your review response techniques.

Bad Customer Reviews Don’t Have to Hurt Your Brand

Explore five ways to handle negative customer reviews on social media to protect your brand’s reputation and open communication with your customers.

Negative customer reviews only used to travel in one-on-one conversations and letters to the editor in days gone by. Today, bad reviews can turn into viral social media sensations, garnering thousands — or even millions — of views within days or hours.

Nine out of 10 U.S. consumers say their buying decisions are influenced by online reviews, according to a Zendesk report. The report also notes that 58 percent of consumers say they are more likely to tell other people about their customer service experiences now than they were just five years ago, and 45 percent share bad customer service experiences on social media.

Read more

Sources: Contact Us about Business Branding Reputation Services

Finding a Partner for Reputation Management

You don’t have tackle reputation management on your own. With so much content and activity on the Internet, it helps to have a supportive team that you can trust. We specialize in online reviews and managing response to comments and social media posts. We help businesses like yours present the best customer service and equip them with tools so they’re not caught off guard by client feedback. Vancouver WA SEO provides full-service digital content services to guide you in dealing with the public. If you’re interested in improving your reputation, call 1-503-828-6268 to speak with a professional from our team. We help businesses define goals and attain them with one-on-one service that’s affordable and direct.



source https://vancouverwaseo.org/brand/need-reputation-management

Monday, July 17, 2023

Google Mobile Friendly Test Results

The Google Mobile Friendly Test

What Do The Mobile Friendly Test Results Mean?

Failing The Mobile Friendly Test Will Kill Your Web Traffic

If your website fails the Google Mobile Friendly test, is simply means your site does not look good on mobile devices, like smartphones. Google is now elevating sites that pass the mobile friendly test to higher position in the search engine results pages (SERPs). This means a site that is not mobile friendly will drop down in the listings. Additionally, Google AdWords will evaluate your site when you start a pay per click campaign. If your landing pages (target pages) are not mobile friendly, your web pages will be marked down in the page quality score. As a result, your AdWords will not be very effective.

Has your site failed the Google Mobile Friendly test? Contact us to schedule an appointment to discuss your website issues. We specialize in upgrading old, broken, and non Google compliant websites.

The issue of mobile friendliness and the user experience for websites on mobile devices is not only serious, it can be difficult to fix. With the increase in smartphone models, it becomes even more important to ensure your website passes the Google Mobile Friendly test. You can find out more about Mobile First here.

Your website must function properly on the enormous variety of smartphones that now exist. OpenSignal identified a very large number of 24K+ unique Android models accessing its site in 2015, but your site does not need to target all of those. Your site should look good on the top selling devices, however, because these are the mobile phones your potential customers will use. Concentrate on user experience when designing and developing your web pages for a number of devices to reduce bugs and web page issues across your entire web site. Any problems that do occur can greatly reduce web page conversion rates.

Vancouver WA SEO will help your site pass the Google Mobile Friendly

This is an image of the original Google Mobile Friendly test from 2015. It was very basic, however, it would let you know if your site passed or failed the test. It did provide information about why the website failed the test. It would inform you if the text was too small to read, if the viewport was not set, and if the content was wider than the screen.

The Google Mobile Friendly test is constantly evolving. This format has now been updated, with Google adding more information for users. The image from 2015 is no longer valid. Look at the image below to view the current Google Mobile Friendly test. Notice that it has a very simple interface, but does have links to other helpful resources.

Vancouver WA SEO will make certain your site passes the Google mobile friendly test

The latest edition of the Google Mobile Friendly test has more features and gives more tips on why your website failed the test and what you can do to improve your website. Website theme and template developers are now creating only mobile friendly websites. If you are in the market to purchase a website WordPress theme, make certain it is “responsive” before you purchase the theme. Retrofitting a WordPress theme to make it mobile friendly, also known as mobile responsive, is a total waste of time. If your site is not responsive, return to the vendor site where you purchased your theme to see if it has been updated to responsive. Updating an existing theme with a new version is not a difficult process and this is the safest technique for upgrading.

UPDATE FOR 2019!

Google Mobile Page Speed Test Update 2019

Google reconstructed the site speed testing tool that first launched in 2016. “Test My Site” (which really can be used to test any site without the user being the verified owner) now features more details on a site’s mobile site speed.

The Google testing tool will provide information about:

  • The potential impact of site speed on revenue and a detailed list of recommended fixes to increase speed on up to 5 pages on the site.
  • The speed of both the entire site and of individual pages and whether the site or page speed is faster or slower compared to the prior month.
  • A Fast, Average or Slow score for site speed or page speed and a benchmark report against competitor sites.
  • A complete report that you can download.

 

 

Google Mobile Friendly Test failure requires a major upgrade for your website.

Here’s an image that demonstrates a mobile friendly test failure with the new test features. The test itself has become more sophisticated with updated code resulting in more sites failing than with the previous test. The Google Mobile Friendly test is the first step to determine whether your website requires help from a structural point of view. Failing the Google Mobile Friendly test is a critical failure for your website.

According to the latest research, online buyers are 51% more likely to buy from businesses that have a fully optimized mobile-friendly website. It is very clear – to increase their conversions, website owners should update their websites for mobile optimization and Google mobile compliance to ensure good positioning in the search engine rankings and for the best user experience.

At Vancouver WA SEO, we fix websites that fail the Google Mobile Friendly test. Website themes and templates are an important consideration when designing your website. We can help you upgrade to a website that will not only pass the Google Mobile Friendly test, but will also run properly on all devices and web search engine browsers. Call us at 503-828-6268 or Email us to schedule a time to discuss your website situation.

Update February 2018

Google Is Moving More Sites To Mobile First Indexing

As Google increases its “Mobile First” initiative, it is adding more sites into the new algorithm. This means your site will be evaluated for its mobile responsiveness first, then it will be evaluated for it’s response on desktop computers.

Google spokesperson, Gary Illyes, made this announcement at the PubCon webmaster meeting. The impact of the information is this: If you your website has a mobile-friendly version, Google will first index the mobile friendly version, then it will index the desktop version. If your website has only one version and if that version is mobile friendly, there will be no negative effects.

What Happens If My Website Is Not Mobile Friendly?

If your website does not meet the Google mobile friendly test requirements, other sites that do pass the test will rank higher than your site. Your site is not penalized; the site that pass the test will be rewarded. This is how Google has always operated. What looks like a penalty is simply other sites being elevated.

There is more information on this topic at All About Google Mobile Friendly Index. According to this information, from November, 2016, here are threee of the important questions and answers about the Google Mobile Friendly initiative.

What If I Don’t Have A Separate Mobile Website?

Google doesn’t care if you do or don’t have a specific mobile site. Google will go ahead and crawl whatever type of site you have available.

Is There A Problem If My Mobile Site Contains Less Content Than My Desktop Version?

Yes, this may be an issue. Google will look at your mobile site, if two pages exist on both desktop and mobile, then Google will just look at the mobile version. Since Google is now giving precedence to mobile web pages, this could result in a negative impression.

Google recommends using “responsive” design for your web site, so each page has identical content for both mobile and desktop. A responsive website design will be mobile friendly and render properly on desktop as well.

Will Expandable Content Be OK On Mobile?

In the past, Google would not consider content within tabs, expandable boxes, and accordions on desktop web pages as highly as fully visible content. That has changed so both mobile and desktop ranking factors are consistent. According to Gary Illyes, Google spokesperson, content is “given full weight” when it helps user experience, no matter how it is displayed. Google is now giving full credence to content formerly considered somewhat “hidden.”

Source: Web Design and Development



source https://vancouverwaseo.org/mobile/google-mobile-friendly-test-results

Google Mobile Friendly Testing Tool

Our SEO helps your Google mobile first indexing

Google Announces And Goes Live With Mobile-Friendliness & Page Speed Tool

Now It Is Easier For Businesses To Measure Website Compliance

The new Google user friendly tool is now active; announced by Google on June 2, 2016, this new tool measures the Google Mobile Friendly results along with Page Speed for both Mobile and for Desktop versions or websites. For those of us who’ve been in the website marketing and SEO industry prior to Google’s rise to power, this marks a dramatic and welcomed improvement in Google’s relationship with website owners. More about this important topic below.

From Search Engine Land, June 2nd, 2016 . . .

Google announced on the Google Small Business blog that they have released a new landing page to test your website’s mobile-friendliness and page speed for desktop and mobile all in one place. This tool should make it easier for small businesses to test their sites, as opposed to going to the specific mobile-friendly testing tool and/or page speed testing tool.

The new tool, available now, will test this all at the same time. The unique aspects of this tool are:

(1) Get all three scores on one page.

(2) Google will email you a more comprehensive report for you to share with your webmaster team.

(3) Google will now give you a 0 out of a 100 score for how mobile-friendly your website is, as opposed to if it is mobile-friendly or not.

Here is what the scores say:

Mobile-friendliness: This is the quality of the experience customers have when they’re browsing your site on their phones. To be mobile-friendly, your site should have tappable buttons, be easy to navigate from a small screen and have the most important information up front and center.
Mobile speed: This is how long it takes your site to load on mobile devices. If customers are kept waiting for too long, they’ll move on to the next site.
Desktop speed: This is how long it takes your site to load on desktop computers. It’s not just the strength of your customers’ web connection that determines speed, but also the elements of your website.

Need help with your online marketing? Vancouver WA SEO is your expert SEO Vancouver WA company.

Why Is The Mobile Friendly Tool Important?

 

You Now Know For Certain The Good Or Bad News

There is no feeling of ambiguity here! With a ratings scale of 0 to 100 for each of the 3 areas measured, you will know instantly where you need to improve your site. The Google Friendly and Page Speed Tool (GFPS Tool) comes with an optional downloadable PDF report. Be prepared for some heavy duty technical bullet points for each area that needs improvement.

Get Improvement Insights

For website developers, like us, this is the best news possible, because for the first time we can actually get all the important metrics for a website along with recommendations on how to improve a website for Mobile Friendliness plus Mobile Page Speed and Desktop Page Speed. This is a long awaited feature from Google and offers quick methods for boosting a website usability.

We Can Do This For You

If you noticed the last sentence above that ends with “elements of your website”? This refers to your website architecture and some major ‘under the hood’ factors. Areas that are frequently cited as needing improvement are:

  • Javascript
  • CSS
  • Calls to Server

When you need help with your online marketing, SEO, website development, send us a quick message using our Contact form or call Vancouver WA SEO at (503)828-6268.



source https://vancouverwaseo.org/mobile/mobile-friendly-testing-tool

Sunday, July 16, 2023

How Google Aids SEO Campaigns

Google and Google My Business form your local seo company Vancouver WA SEO

Google News To Help Your SEO

Video Maker For GMB Listings Released

Google My Business released a new video maker during the week of Christmas, 2020. The setup process is remarkably simple. After feeding the software the name of your business, you will need to fill out a brief questionnaire. The video maker then pulls reviews and photos from your GMB account profile to create a video for you. You are allowed to review the video and make changes. Once you’re happy with what you’ve got, you can download it and do whatever you’d like with it, including upload it to YouTube or social media. Vancouver WA SEO can set up your GMB video and copy it to your YouTube account for greater visibility.

Google December 2020 Core Update Information

Sometimes it’s worth reminding people that Google uses millions of algorithms to determine which websites get presented in response to the searches users submit. When a core update rolls out, it’s not like a single formula has been tweaked. Trying to tease an overall goal out of such a convoluted mishmash of sophisticated brain work almost seems hopeless. That is nevertheless our exact intent. Google is now far more transparent than they were a few years ago. They will inform the public of updates to algorithms and the basic purpose for the update. In most cases, quality web pages are elevated in search results jumping in rankings over poor web pages.

For some background information, there have been core updates in the past that were so easy to reverse engineer that step-by-step guides explaining how to game the system were available a few weeks after the updates were released. With this core update, some sights rose while others fell, but industry watchers aren’t even close to a consensus on the logic that is driving the changes that have taken place.

This is not to say that no obvious trends exist. Ask anyone running an alternative medicine website if they’ve noticed any changes associated with the latest update. They’re getting killed. It’s just that, aside from a few niche industries that seem to have been singled out, the existence of a broader rationale has been remarkably difficult to ascertain this time around.

Interpreting Google’s Intentions

The only sense that we make of the seemingly unpredictable ways sites have reacted to the latest batch of algorithms is that Google has improved its ability to identify information that is perfectly applicable to the queries it receives. Search results have been reordered accordingly.

This is not actually surprising. Google has been pouring time and money into natural language processing over the past few years. It has been expanding the implementation of its BERT algorithm since 2018 and has more ambitious natural language algorithms on the horizon. Just listen to the type of things Google employees say when they discuss the future of search. They’ve been talking about building a Star Trek computer in public for over ten years.

Longer-term trends also seem to be in play. For every additional year that Google exists, the larger the data set it has to empirically determine the character of the links on a website and the strength of its content. As always, having relevant, high-quality information is the best thing any website can possess to get in Google’s good graces. What seems to be going on with this core update is that Google has improved its ability to determine which high-quality websites best align with searches that users are giving it, including Google My Business websites. You can click the following link to view the Vancouver WA SEO Google My Business .

Knowing How Google Search Works Improves Your Visibility

Despite all the angst and “Google watching” that goes on, we’ve been able to help businesses improve their online visibility by continuing to provide solid online marketing campaigns. For local businesses, our SEO techniques work with Google, not against it. We may not know exactly how Google works, but we do make every effort to comply with Google algorithmic rules and exceed the Google algorithms’ expectations.

If you need help with your online marketing, call us a (503)828-6268 so we can discuss your business and start mapping a solid SEO campaign for you right away.

Our Local Vancouver WA Map

Our local Vancouver Washington SEO company provides services throughout Clark County and Vancouver WA USA. This map shows locations for just a few of our clients.



source https://vancouverwaseo.org/local/how-google-aids-seo-campaigns

What Is SEO By The Vancouver WA SEO Company

Get expert SEO services from Vancouver WA SEO Company

You Need SEO For Online Success – But What Is SEO?

SEO Explained Here

The official definition of SEO is:

Search engine optimization, also called SEO, is the process of increasing the visibility of a website or a web page to users of a web search engine to increase the quantity and quality traffic (site visitors) to the website or web page. SEO refers to the “organic” results of search in what is referred to as the “unpaid search engine results pages”. Search engine results pages are also referred to as SERPS. The organic SEO does not include purchase of paid advertisements or direct traffic. Direct traffic are visits to a website or web page as a result of entering the web page URL directly into the browser search area.

The Google search engine provides several distinct areas for search. These include video search, academic search, news search, and image search. There are also search engines that specifically target certain industries. One of the common SEO tactics is to promote a website or web page by increasing the number of web pages that link to the target website or web page. These links are called backlinks or inbound links. SEO now includes promoting the mobile search for websites and web pages because there are more searches on mobile devices than desktop computers. Vancouver Washington business owners: We know SEO – let us help you right now. Call (503)828-6268.

SEO Explainer Video

What Are Search Engines?

Search engines are computer programs designed for offering the best search service to online users. This goal requires search engines to provide results (SERPS) that are relevant to the searcher’s intent and also high quality web pages.

Search engines use software programs to look at websites. The programs are often referred to as “bots” and the process is called “crawl” or “spider”. When a search engine visits a web page, it records all the information from that web page and returns the information to the search engine’s database(s). The information from the web page is then analyzed to find out the topic and the content on the web page. This analysis gives the search engine the information it needs to provide relevant results in the SERPS to online searchers seeking information about specific topics based on keywords they enter into the search area.

The search engine analysis includes user experience metrics like how easy is the web page navigation and is the page easy to read. The user experience data is used by the search engine to reward a user-friendly page with improved (higher) rankings in the search engine results pages (SERPS).

Search engine optimization (SEO) is the process that businesses and other organizations use in an effort to rank their web pages high within the search engines for relevant keywords and phrases.

You Need Professional SEO Services

Companies in highly competitive markets, like home services, business services, medical professions, and product sales require a professional SEO company to provide SEO results. The search engines are very complex software programs and attempting to implement SEO is not for amateurs. Gone are the days of building a website in a few hours and getting customer phone calls immediately. Also gone are the days of SEO by keyword “stuffing” and buying links from “link farms.” The old school and dubious techniques for SEO are no longer viable. Business owners who attempt DIY SEO will experience poor results or worse, penalties and a blacklisted website from the search engines.

Vancouver WA SEO provides professional, experienced expertise in the field of Internet Marketing. Our clients get top results and we can prove it. We make certain there is a high return on investment for our client marketing campaigns. With over 20 years experience in the area of SEO, Internet Marketing, reputation management, brand building, and website development we deliver premium service for our clients. If your website is not performing for your business, call (503) 828-6268 for a consultation.

Note: About Pricing

We customize our pricing based on:

  • Your Target Geographic Area
  • Necessary Website Improvements/Development

Our SEO packages begin with pricing at $1497 per month and move upward according to the factors listed above. This pricing is available for business owners who are willing to commit to a one year engagement. We do not charge a setup fee for our marketing campaigns. We will work with you on a month to month basis, however, there will be an upward adjustment in pricing.

Resources: SEO Company Vancouver Washington



source https://vancouverwaseo.org/seo/what-is-seo

Saturday, July 15, 2023

Rankings for GMB From The Vancouver WA SEO Agency

Google My Business Rankings

GMB Site Ranking In 3 Pack

 

Here’s an example of a website that we ranked in the Google 3 Pack (aka Maps Listings) three weeks after the setting up the Google My Business account and website. We paid particular attention to the primary key search terms our client wanted for top rankings. This example shows that it is possible to get solid Google 3 Pack listings in a short period of time.

Google 3 Pack rankings

GMB Rankings In 3 Pack & SERPs

Google Maps listing for Vancouver Washington client

GMB Site Ranking + Client Site

 

We were able to place our client’s business in the Google Maps listing for highly competitive search terms, bringing more traffic to his website and increasing the number of customers for his business. If you want more customers for your Vancouver WA business, call us at (503)828-6268.



source https://vancouverwaseo.org/news/rankings-for-gmb

Why Google My Business Is Important From Vancouver WA SEO

We Help Google My Business Boost Your Online Business

Understanding Google My Business

Google My Business Vancouver WA SEOGoogle My Business (GMB) became an active service in the Google suite of products in June, 2014. At that time, however, it was a very small and not particularly significant factor for online business growth. Since then, Google has increased the importance of GMB, adding features and using it on mobile devices to directly connect searchers with local businesses. This can have a very positive impact for local businesses who use GMB as a positive tool to attract more customers.

UPDATE: Google My Business is now #1 Factor in Local Search Success

We see GMB as an absolutely vital component of any serious local online marketing campaign. We specialize in Google My Business SEO management, and marketing. We know how to get the most from Google My Business for your business. Contact us to schedule a conversation about this important marketing program.

This article from Practical Ecommerce has some good information about Google My Business

Google My Business: What You Need to Know

On June 11, Google Places became Google My Business. More than an exercise in rebranding, the name change heralded several important changes.

Google+ integration has been improved. Google My Business (GMB) has been integrated with Google+ Local, the business listing that used to appear for local businesses in Google+. As a result, there’s no longer any confusion between Google Place listings and Google+ All the information is right there in Google+.

NOTE: Google has now removed Google+. The expanded features are now live on Google My Business.

In its official announcement, Google said the purpose of GMB is to bring together all the services Google can offer business. Google seems to have its sights set on small businesses, with a particular focus on those that have yet to claim their listings. Google’s promotional headlines — like “Get your business on Google for free” — are aimed at non-users. However, GMB is also the default dashboard for already-existing Places and Google+ users.

Read more

How Can Google My Business Help You

The following information, from Fix Your Business provides further information about the GMB program.

How Google My Business Works for Your Small Business

Google recently rolled out an upgrade to the Google+ dashboard called Google My Business.  Active Google+ users may have noticed this upgrade in the top right hand corner of their Google+ page next to the +Name and before the notifications bell.  The icon appears as a small set of nine squares and when clicked, gives you an immediate view into popular Google products.  While this icon isn’t new, Google My Business has a few new and noteworthy features.  So, let’s take a click.

Read more

Strategies To Improve Your GMB Listing

Need more! Here are some tips and strategies from How To Get Online that has some excellent ideas about how to get up and running with Google My Business.

6 Tips for Improving Your Google My Business (GMB) Listing

Learn how to improve your Google My Business listing with helpful tips that will boost your local SEO & grow your business’s visibility on search engines.

Claiming a Google My Business (GMB) listing (also formerly known as Google Places) is the first step for any small business owner looking to perform local SEO. Getting started with GMB is a must for local businesses and something that will increase your chances of being shown on Google’s Local Pack, Local Finder, Google Maps, and even in organic rankings.

Read more

Sources: Google My Business Services

Google My Business is now an important piece of your local online business presence. Google is making this program even more important by using it as a brand and reputation indicator. Contact us at Vancouver WA SEO so we can get your Google My Business account set up properly. We can manage your GMB account, establish a GMB website, and provide your GMB account with and ongoing Visibility Program. This is NOT an SEO campaign – it is more important than rankings. With a strong GMB account, your prospective local customers can find you directly without using the normal search engine rankings!

Resources for Google My Business SEO



source https://vancouverwaseo.org/local/google-my-business

From Chatbots to Personalization: The Power of AI in Web Development

Artificial Intelligence has become a buzzword in the world of web development. With its ability to automate tasks and provide personalized ...