Tuesday, August 15, 2023

From Chatbots to Personalization: The Power of AI in Web Development

Artificial Intelligence has become a buzzword in the world of web development. With its ability to automate tasks and provide personalized experiences, AI is transforming how websites are built and used. In this blog post, we will explore the power of AI in web development and how it can help businesses grow their online presence.

An Introduction to AI-Powered Websites

The use of Artificial Intelligence (AI) in web development has been on the rise over the past few years. AI-powered websites use machine learning algorithms to analyze data and make predictions about user behavior. This allows them to deliver highly personalized experiences that enhance customer satisfaction. For example, an e-commerce website may use AI to recommend products based on a customer’s browsing history or purchase history.

Google’s Guidelines on AI and Web Development

In 2019, Google released guidelines for using AI in web development. These guidelines aim to ensure that websites are designed with accessibility and inclusivity in mind. They also emphasize the importance of transparency when it comes to collecting and processing user data. By following these guidelines, developers can create AI-powered websites that are both effective and responsible.

Vancouver WA SEO can boost your site with our expert knowledge of the Google ranking factors

The Importance of AI in Modern Web Development

AI plays a crucial role in modern web development because it enables businesses to offer more engaging and relevant experiences to users. It helps companies understand their customers better by analyzing large amounts of data quickly and accurately. As a result, they can tailor their marketing strategies and product offerings to meet specific needs and preferences.

How Chatbots are Revolutionizing Customer Service

One area where AI has had a significant impact is in customer service. Chatbots have become increasingly popular as a way to improve response times and reduce the workload for human agents. These bots use natural language processing (NLP) technology to interact with customers and answer common questions. They can be programmed to handle everything from simple queries to complex issues like order tracking or returns.

Personalization with the Help of Artificial Intelligence

AI-powered websites can also deliver highly personalized experiences through targeted content and advertising. By analyzing user behavior and demographics, these sites can showcase products or services that align with individual interests and preferences. This not only improves conversion rates but also increases customer loyalty and retention.

Predictive Analytics: Using AI for Better Business Decisions

Finally, AI can be used for predictive analytics, which involves analyzing historical data to forecast future trends and behaviors. This information can then be used to inform business decisions such as pricing, inventory management, and marketing campaigns. Predictive analytics allows companies to stay ahead of the curve and adapt to changing consumer patterns before they happen.

Conclusion

Overall, AI is revolutionizing web development by enabling businesses to deliver highly personalized experiences while improving efficiency and accuracy. From chatbots to predictive analytics, there are countless ways that AI can be integrated into websites to drive growth and success.



source https://vancouverwaseo.org/news/from-chatbots-to-personalization-the-power-of-ai-in-web-development

Saturday, July 22, 2023

Best Google Website Design Services Camas WA

Do You Need A Better Website?

Website Design Is Important For Your Online Business

We Will Design And Develop A Quality Website For You

A tired old website with broken links, poor images, slow page load, and inaccurate navigation can really hurt your online efforts to build your business. We know how to create new attractive and highly effective websites as well as troubleshoot your current website. Your business website is really the foundation for your online business and for many companies, it is the only method for doing business. If you are a plumber, HVAC, electrician, landscaper, or any home services business, you most likely do not have a location where you meet your customers. Your website is hugely important because this is how your prospective customers “meet” you for the first time.

What Features Does A Good Website Need

  • Easy to use site navigation
  • Solid design created for quality user experience
  • Authoritative and relevant website content
  • Service or product visuals and descriptions
  • Social media for website support
  • Blog pages

Research Shows What Makes A Good Website

In a recent survey, the Clutch company found what users want for their web experience. Search engines, like Google, use your website design as part of the overall testing to determine web page ranking in their search engine results pages.

Chart displaying results of survey of web users

We work hard so your website gets you the ROI you need using incredibly powerful strategies and techniques so you can overcome your competition. An attractive website is worthless if nobody can find it! And, yes we can build a great website for you. But wouldn’t it be much better if your site was both attractive and converted visitors to customers?

What We Can Do For You

  • Give your business the exposure it deserves by dominating the rankings in Google.
  • Help drive more customers to your website, products, and services than any other online marketing strategies.
  • Grow a stream of inquiries or customers who want to purchase your good and services.

Contact Us Today For Top Website Rankings

We’ve been doing online marketing for twenty years and we implement the absolute best practices to get results. We work with you to build a strategy for success that we can implement now! Call us today at 503-828-6268 or, fill out the Discovery Form to get started. And – this would be helpful – let us know if you found us using the search term Best Google website design services or were you referred by someone? We always like to thank our referral friends.

What Is SEO? Watch The Video Below

Research shows that websites ranking near the top of the search engines (aka SERPs) receive 80% of all their traffic from search engines. When your site ranks at the top of the search engines, especially Google, for the important keywords, your clients & customers will find your business before your competitors.

We Know You Have Options When Hiring An SEO or Website Development Company

If you do a search for SEO or website development in the Camas and Vancouver Washington area you’ll get a variety of results so, how do you find the right company who will work with you to get that all important top ranking? How do you know we’re the expert SEO you need? Well, you’re on on our site and that’s because we know how to get top search engine rankings for a search term like Best Google Website Design Services or someone referred you to us.

It’s difficult to know who to trust, so we simply ask that you give us the opportunity to do some initial research about your competitive market or your website. Then, if possible, meet with you to have a conversation about what we might be able to do and how we can work as a team. We want to be THE best possible Web Marketing Company that comes through for YOU with the truly excellent services – getting those top rankings on Google, and other search engines.

At Vancouver WA SEO we rank your site at the top of the Google SERPs (search engine result pages) using industry standard and highly ethical SEO. When you talk to us about your website campaign with us, we are positive you’ll come to the conclusion we’re the SEO and website development provider for you.

What Happens When You Spam Google?

Low priced spam generated links scattered from dubious sources throughout the Internet may provide a short term spike in rankings, but these will soon be noticed by the search engines. When Google finds this spam, it triggers the “Google penalty” which can drastically damage your website rankings and can result in a complete “Black Flag” that will completely eliminate a site from the Google rankings. We adhere to the Google guidelines, so we can assure you that your website will be safe from any penalties or downgrades.

Find out what Google says about bad links in this video.

What Can You Expect From Us?

We provide only one service plan -“PLATINUM”. Every marketing campaign is built with a strong framework no matter what the dollar investment. Every SEO client project gets an individualized account and management, ranking reporting, custom keyword research, website editing as necessary, Google Local Business Profile, local citation building program, social media program (where needed), Blog article posting, web page content creation (also as needed), link building, XML site map, AND communication.

Also, if our needs assessment indicates you need a new website, we’ll design and develop one for you. We’ll also analyze and help set up hosting services. Our goal is to do what’s necessary to bring about business success – we’ll map a strategy, then we’ll help make it happen.

At Vancouver WA SEO, we are committed to your best interest and also creating a long term business relationship with you. Our solid time tested ranking strategy gets the best positions in the SERPs. We understand you’re investing your significant marketing dollars and also we ensure those dollars are well invested now and also in the future.

We provide SEO, Website development, reputation management, Google My Business management, Content creation and syndication for businesses in Vancouver WA, Camas WA and surrounding communities in Clark and Cowlitz counties, Washington state.



source https://vancouverwaseo.org/wa/camas/best-google-website-design-services

Friday, July 21, 2023

Hyperlocal Google Search Using Google My Maps

Google My Maps creation from Vancouver WA SEO

Hyper-Local Google My Maps
Focus On Geo Targeting

 

Leverage Google My Maps For More Visibility

 

We get a lot of questions about Google Maps, especially how to use Google My Maps effectively. Questions like, “Do Google My Maps help rankings?” are a common thread in My Maps discussions. The answer is “Yes”, with the caveat, “If you use them properly.” We create Google My Maps for our Internet Marketing clients, in fact we often create several Google My Maps.
Google My Maps can used to help answer questions, like: “Who is the best SEO in Vancouver Washington.”

What Is A Business’ Google Map?

Google will automatically create a “Google Map” for your business when you create a Google My Business account. Note: your account must be Verified for the map to become visible in search. Your business Google Map is a map that defines the geographical target for your business. The map will include a border that defines the service area for your business. Typically, this is a city, multiple cities, county or counties, and even states. You have no control over the appearance of this map and you cannot edit the map directly.

Here’s an example of a Google Map for our company, Vancouver WA SEO, serving Clark County and Cowlitz County, Washington

 

What Is A Google My Maps?

“Google My Maps” are maps that you can create yourself, or have a professional agency create for you. Google My Maps are not difficult to create, but they require considerable work if you want an attractive map display. With Google My Maps, you can create a border, color the interior area inside the border, add map pins, and add labels and descriptions to your Google My Maps. You cannot make these edits to your business’ Google Map.

What Does A Google My Maps Look Like?

Here’s one of our Google My Maps in Vancouver Washington.

 

Do Google Maps Or Google My Maps Have Ranking?

The answer to that is “Kind of.” Neither Google Maps not Google My Maps have direct rankings. If you search for “[maps my company my city my state]” your results can be quite varied, but in most cases, the Google search engine will return your Google My Business account on the right side of the screen when using a desktop computer. The Organic Search results will display your web pages if your site pages are indexed on Google. However, your Google Map and any Google My Maps you have created will not display.

 

What Makes The Google My Maps Significant?

Given the fact that creating a Google My Maps can take from one to three hours, why do we use Google My Maps if they do not rank on the search engines? Great question. The answer is:

Google My Maps Description Can Contain:

  • Business Name, Address, Phone Number (collectively nicknamed NAP)
  • Links to your website
  • Keywords that associate your map to your website/business

 

The Real SEO Power of Google My Maps

Once you have created a Google My Maps you can embed the map, so it is viewable, on web pages. Here are some of the web locations where you can embed your Google My Maps:

  • Web 2.0 sites, like Blogger and Tumblr
  • Google Sites
  • Google Docs
  • Google Slides
  • Google PDFs
  • Google Forms
  • Blog Articles
  • Websites That You Own

 

Google My Maps Is Basically Using Google To Create More Business Visibility

You may have noticed the list above contains a number of Google properties. Our embed strategy takes advantage of Google’s preference for its own entities. Google gives itself very
high Authority and since Authority is a major factor in ranking web pages, Google is actually helping us “pass Authority” to any links within the Google My Maps.

Every Google property, including Google Sites, Docs, Spreadsheets, Forms, PDFs, Slides, and My Maps have the highest Authority possible. By embedding a Google My Maps into any of these Google properties you are passing Authority from the host page (example: A Google Site) to the Google My Maps, which passes Authority to links within its Description. The linked pages within the Google My Maps then receive more Authority from the powerful Google links.

Schematic Diagram Of An Embedded Google My Maps Passing Authority

Google My Maps passing google authority

 

As you can see, Google My Maps are a valuable tool to help your site gain more visibility and higher search engine rankings. Google My Maps are a real asset when geo targeting local Google search.

Questions?

If you have questions or want information about our services, call us at (503)828-6268 or use the Contact Us form to send an email.

Vancouver WA SEO is the Number 1 Locally Ranked Internet Marketing service in Vancouver, Washington. We provide a number of services, including SEO in Vancouver WA, Local SEO services for Google My Business listings, Google My Maps services, Business Website Schema creation and management, Google ranking services, YouTube video SEO, Google reviews management, SEO Citation building, Google Maps creation and editing with Google My Business, Website Linking, SEO Syndication service, Google properties creation and linking for SEO and increased website visibility.

Tags #: Google my maps Vancouver WA, Google maps listings Vancouver WA, how can I improve my local maps listings Vancouver WA, how to rank higher in Google maps listings Vancouver WA, how to rank higher in Google 3 pack Vancouver WA, SEO for Google maps rankings Vancouver WA

The Google Maps listings are the top organic listings in a “three pack” display. This is often called the Google Local Search rankings or “3 Pack.”
The best method for improving your visibility in Google Maps listings is to develop your Branding by improving your Google My Business (GMB) account with complete and accurate Business information including Categories and Services. Also, create a GMB website that has meaningful content about your business. Then add images and GMB posts to your Google My Business account. Local Google Maps listings require continuous activity so keep adding fresh material to your website, too.


source https://vancouverwaseo.org/local/google-my-maps

Local Search Important For Maximum SEO

Google My Business Now #1 Factor In Local Search

Understanding Google My Business

Google My Business Vancouver WA SEOGoogle My Business (GMB) became an active service in the Google suite of products in June, 2014. At that time, however, it was a very small and not particularly significant factor for online business growth. Since then, Google has increased the importance of GMB, adding features and using it on mobile devices to directly connect searchers with local businesses. This can have a very positive impact for local businesses who use GMB as a marketing tool to attract more customers.

We see GMB as an absolutely vital component of any serious local online marketing campaign. We specialize in Google My Business management and marketing. We know how to get the most from Google My Business for your business. Call us at (503)828-6268 for a complimentary consultation. Remember, Vancouver WA SEO is your SEO company in Vancouver WA. We specialize in all SEO and Internet Marketing related services.

Google Maps Listing = Google 3 Pack

The image below displays the Google Maps listing, also known as the “Google 3 Pack.” Notice that our company, Vancouver WA SEO ranks #1. On desktop computers the Google Maps listing will display the top 3 results for a keyword search. Other businesses are listed, however, a searcher must click on the button at the bottom of the Google Maps listing to fully view all businesses. Notice that on both desktop and mobile devices Google places advertisements above the Google Maps listings.

Vancouver WA SEO is the Number 1 ranking SEO company in Vancouver Washington

Google Maps Listing And Google My Business

Your Google Maps listing (3 Pack ranking) is closely tied to your Google My Business account. The more you improve your GMB account the better opportunity you have to place your business listing in the top 3 of the Google Maps listing. IMPORTANT NOTE: This is not SEO; a GMB Visibility campaign is all about the quality of your business as it appears to Google. The Google Maps listing for local business visibility depend on Authority, Relevance, and Trust for your over business entity. We work with Google Maps listings every day so we know how to help your business get the visibility you need.

This Image Demonstrates Importance Of Local Search

 

Local Search Visually

Local search important by Vancouver WA SEO

When you need the best in Online Marketing, Digital Marketing, and Search Engine Optimization (SEO), contact your SEO in Vancouver WA, Vancouver WA SEO at (503) 828-6268 to discuss your business goals and how we can help you achieve those goals.



source https://vancouverwaseo.org/local/search-importance

Thursday, July 20, 2023

Google Core Algorithm Update May 2020

Google Activates Core Algorithm Update In May

What Is The Purpose Of The May Google Core Algorithm Update?

Google core update for May 2020

Google’s May, 2020 algorithm update targets sites with poor content. On Monday, May 4th Google announced it was activating a new Core Algorithm update. This follows another major Core Algorithm update in January 2020. Google releases Core Algorithm updates every few months and the January Core Update was three months previous to the May update.

In Google’s announcement, they state, “Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the May 2020 Core Update. Our guidance about such updates remains as we’ve covered before.”

Here’s what Google says about it’s most recent Core updates. Websites that exhibit strong trust signals such as high quality backlinks will probably improve in Google SERP rankings with the new updates. Backlinks would not only strengthen a single subpage but have a positive impact on the entire domain.

Affiliate sites seem to be among the big losers of the May 2020 Core Update, as they do not have particularly high quality, or relevant content, and also lack a high quality link profile identifying them as a strong brand. The age of a domain does not seem to play a role here.

What Are Google Core Algorithm Updates?

Each day, Google usually implements one or more changes designed to improve search results. Most aren’t noticeable, however, they are designed to incrementally improve search results for users. Note here that these algorithm changes are not designed to help website owners. Most updates to Google Algorithms are not major and have little impact on website rankings.

Does Google Announce Every Major Algorithm Change?

Google is now making public announcements for Core Algorithm updates. Google previously would not comment on major algorithm changes. In the last two years Google is announcing major update roll outs to their algorithms. The “Page Load Speed” update was well publicized by Google so everyone in the industry knew when this update was implemented. Google has stated that on several occasions per year they do make major changes to algorithms, referred to as “Core Updates.” According to Google these updates are based on their mission to display authoritative and relevant content to Internet searchers.

What Websites Are Losing Ranking Positions?

We are seeing that web pages without a strong enough link profile and brand are among the losers. Sites that are losing or have already lost rankings exhibit three distinct traits:

  • Lower quality and less relevant content
  • Lower authority related to low quality backlink profile
  • Less trust due to weak branding.

Please note, these results indicate that the May, 2020 update is primarily an “E-A-T” algorithm. E-A-T is an acronym for Expertise, Authoritativeness, and Trustworthiness.

What Can I Do About Rankings Drop Due To Google Update?

Google has some general advice on what to do if you are negatively impacted by a core update in the past. There aren’t specific actions to take to recover, and Google is rather vague about this issue. In fact, your site may be just fine, simply not as good as your competition. However, Google has offered a list of questions to consider if your site is hit by a core update. See information below for information on how to improve your website.

How Do I Know If My Site Was Downgraded With Google Update?

If your web pages lost rankings during a Google update, we recommend the following: Find out which websites now rank higher than yours. Analyze content on those higher ranking sites. If the higher rankings sites have more content, or fresher content, or more relevant content, then you need to address these issues.
If you do not have Schema markup, you must add Schema markup immediately. Site organization: Check for broken links, robots.txt directives and other code that may block Google from crawling your site.

How Can I Improve Expertise For My Website?

Here specific actions you can take to improve Expertise:

  • Promote your content on social media.
  • Contact local media (newspapers, podcasts) to find out if you can submit Press Releases.
  • Google uses reviews as a trust factor for SEO. Ask your customers to place reviews on your Google My Business page.

How Can I Improve Authority And Trust For My Site

To improve your website authority and trust, do the following:

  • Use your website “About Us” page to add information about promotions or events or awards or any public recognition for you or your business.
  • Add Schema Markup on your site to give Google more information about your business and web pages content. We recommend using JSON-LD (JavaScript Object Notation for Linked Objects) markup.
  • Create a Testimonials or Reviews page that lists all your customer reviews.

If you want us to provide professional help to review and implement upgrades for you website E-A-T call us at (503)828-6268 to discuss your situation. After we review your online business, we can implement a website marketing campaign to boost your E-A-T and your web presence, especially on Google.

Vancouver WA SEO is your expert SEO in Vancouver Washington.



source https://vancouverwaseo.org/news/google-update

Page Load Speed Comparing Two Websites | Vancouver WA SEO

Page Load Speed Is A Google Ranking Factor

Get The Best Possible Page Load Speed

 

What Is Page Load Speed?

Page load speed can help your website get higher rankings.

All web pages have a Page Load Speed, whether they are ever tested or not. Testing, however, shows us exactly how fast a page loads and most online tests give us plenty of information on how to improve the Page Load Speed for each page. Page Load Speed is now a ranking factor for the Google Search Engine both for mobile and desktop searches. Google has stated that they feel Page Load Speed directly impacts user experience and the Google search bots now test for Page Load Speed for every web page.

Does My Site Need A Page Load Speed Test?

We recommend a Page Load Speed Test for all web sites, especially the home page. If you feel like this technical analysis is not something you want to do, then contact Vancouver WA SEO. Arrange a time for us to to discuss your online marketing and web site concerns – Schedule a Complimentary Consultation so we can determine what services you require.

More About Page Load Speed

One of the most trusted authorities on testing and verifying the importance of Google ranking factors is Moz. Here is information from Moz that was published just as Google announced that Page Load Speed as a ranking factor.

About Page Load Speed from Moz:

Page Speed

Page speed is a measurement of how fast the content on your page loads.

What is Page Speed?

Page speed is often confused with “site speed,” which is actually the page speed for a sample of page views on a site. Page speed can be described in either “page load time” (the time it takes to fully display the content on a specific page) or “time to first byte” (how long it takes for your browser to receive the first byte of information from the web server).

You can evaluate your page speed with Google’s PageSpeed Insights. PageSpeed Insights Speed Score incorporates data from CrUX (Chrome User Experience Report) and reports on two important speed metrics: First Contentful Paint (FCP) and DOMContentLoaded (DCL).

SEO Best Practices

Google has indicated site speed (and as a result, page speed) is one of the signals used by its algorithm to rank pages. And research has shown that Google might be specifically measuring time to first byte as when it considers page speed. In addition, a slow page speed means that search engines can crawl fewer pages using their allocated crawl budget, and this could negatively affect your indexation.

Page speed is also important to user experience. Pages with a longer load time tend to have higher bounce rates and lower average time on page. Longer load times have also been shown to negatively affect conversions.

Reference: Learn About Page Speed

How Do You Test For Page Load Speed?

There are several free online sites where you can test a web page for Page Load Speed. We use Web Page Test Org because it tests individual areas within the page load to give us very thorough and accurate data. Overall, the Web Page Test is the most technical and also the most comprehensive. We test every web site we develop and for every online marketing campaign client site.

What Does A Test Look Like?

Here is a test we completed for a web home page that we did NOT design and develop. The test shows that this web page has a very slow Page Load Speed.

This test shows a slow page load time.

The test for this home page indicates that the time for Page Load Speed is over 14 seconds. Google has stated, and it has been verified by testing, that 57% site visitors will abandon a web page that takes longer than 3 seconds to load. This is especially true for mobile users. This web page needs major editing before it will comply with Google Page Load Speed requirements.

Here is an example of another home page that loads very fast and meets all Google requirements for Page Load Speed.

Our client page with fast Page Load Speed

 

Why Is The Page Load Speed So Different In The Two Examples?

There are several reasons why Page 1, developed by Company X, has a slower Page Load Speed than Page 2, which was designed and developed here at Vancouver WA SEO. Here are primary differences.

  • Page 1 (the slow page) was designed and developed using a proprietary visual development tool. Page 2 was designed and developed using HTML5.
  • Page 1 was not tested for Page Load Speed prior to being implemented by the client. Page 2 was tested prior to going live on the web – and we made corrections where necessary.
  • Page 1 uses very very large images, some of which are not located on the client site. Page 2 uses images that were properly optimized before the site was finalized.

What To Do Next?

Start with a Page Load Speed Test for your website home page. If you feel like this technical analysis is not something you want to do, then contact Vancouver WA SEO. Arrange a time for us to to discuss your online marketing and web site concerns – Schedule a Complimentary Consultation.

Got Questions?

Here are just some of the questions, with answers, that we receive about Page Load Speed.

Q: My website developer says the WordPress theme makes the web pages load slowly. What should I do about this?
A: There are times when a WordPress theme is so slow that we replace the theme, then adjust for any Page Load Speed issues. For other WordPress sites, we can recode and make adjustments to improve page load time.

Q: What type of web page loads faster, an HTML5 static page or a WordPress page?
A: Overall, HTML5 pages load faster than WordPress pages. HTML5 web pages are considered “static” meaning the web page is fully coded and all code is implemented for the web page when it is loaded into a browser. HTML5 websites typically use a “template” so we can create pages without recreating a lot of code. WordPress themes usually contain a lot of unused code because they are designed to be used for many types of website development, which is why WordPress is considered “dynamic”. All web pages, whether developed using HTML5 template or WordPress theme will require speed adjustments before being implemented as a finished website.

Q: Can you explain what it means to “optimize” an image?
A: Images that contain a lot of colors often require compression to reduce the size of the image, without reducing clarity or image size. We routinely optimize web images to keep web page speed as fast as possible.

More on images: Images should be sized so they fit the “container” where they are located on the web page. For example, if you want to use an image in a space that is 200 pixels wide by 200 pixels high, use an image that is sized at 200 pixels by 200 pixels. If you use a very large image, in this example, 900 pixels by 900 pixels, the image must be resized in the browser (Chrome, Firefox, IE) and this takes time. Using large images that are not sized properly can slow down web page load time considerably.

Q: What is the best WordPress theme for fast web page load speed?
A: No WordPress theme is particularly fast without some editing. When we use WordPress for a website, we use the Divi or Avada theme. Because we have so much experience with these WordPress themes, we have the experience and skill to make page load improvements before we finalize the web site for our client.

Q: Do I need a Content Management System (CMS) for my web site? Will pages load faster?
A: The answer to those questions is “No” and “No.” CMS systems are designed for web page management and organization. WordPress is considered a Content Management System (CMS) because the web pages can all be created and edited within the WordPress administration editor. Content Management Systems do not improve web page speed. CMS systems are best utilized for large websites with hundreds of thousands of pages. WordPress is a popular CMS because it is easy to use and people with no technical skills can create a website.



source https://vancouverwaseo.org/seo/page-speed

Wednesday, July 19, 2023

Using Strategic Marketing Tools With Google Assets

We use the best SEO tools to maximize online visibility for our clients at Vancouver WA SEO

Using Strategic SEO Tools For Google Ranking

There are several methods for using Strategic Marketing tools for ranking websites and web properties.

The following techniques are adaptations from a large number of courses and MasterMinds. Because there are non-disclosure policies
in effect, I cannot divulge all the techniques and strategies.

Google My Business

  1. Build out Google My Business account for your target city(ies) including a reasonable GMB website. Do this even if there is no
    Google Maps listings (3 Pack) for your market niche/category.
  2. Create GMB Posts regularly (that means daily)
  3. Share the GMB Posts on Facebook and Twitter.
  4. Send Google Viper Traffic to:
    1. Google My Business Website
    2. GMB Posts

Examples of high quality GMB Posts at Gravity Fitness And Tennis:
Martial Arts Classes
Gym At Fitness Center

Google Sites (G Sites)

Google sites have high authority because Google loves itself. I recommend building out 5 G Sites per Google Account that link
directly to you money site.

Use more than one Google account if you need to create more than 5 G Sites for your money (aka target) website.

For each Google site add:

  • GMB Map embed.
  • Youtube videos.
  • Google Sheet with Strategic Marketing Network Embeds or other link building sites.
  • Google Doc with links similar to Step 2.
  • Other Google assets like Slides, Calendar, PDFs, Images.

Text for your Google Sites can be SpinTax/Spun text.
You can also keyword stuff these sites and send keyword links to your money site.

Here is an example of a Google Site using Spun text.
Gym In Hailey Idaho

You can cut and paste JavaScript code from Quackit JavaScript Code.

Notice there is 45 second delay in the Javascript, written as 45000 milliseconds. This gives Google a reasonable “time on site” calculation, rather than an immediate
redirect, which could be a red flag for Google.

This web page redirects to the Google: Google Site For Gravity Fitness And Tennis.

Placing Redirect code on the G Sites

The first targeted G site will redirect to another G site until the Target Money Site page is opened.

How to place Redirect code in a Google site page. Install a Redirect Gadget in the G Site code:

  • Open the G Site in edit mode.
  • Click on Insert on the menu.
  • Click on More gadgets
  • Key in: URL Redirector Modified (This is the Embed gadget you need for entering the Javascript redirect code).
  • Enter the URL you want to redirect TO:
  • Click OK to save the URL Redirect Modifier gadget.
  • Save the Google Site page.

Here’s an image of the URL Redirector Modified embed gadget:

Redirect gadget for cascading web pages

Repeat this process until you get to the final G Site. On the final G Site in the Cascade, use the URL Redirector Modified code to open the page you want to promote.
This creates cascading Redirects that pull Google authority from one site to another. These sites will never be penalized because they are Google sites!

Important Notes

A G Site Cascade can be started on a page within the target (money) site. It probably doesn’t matter, however, we recommend using a web page from a site that is
not on the target site.

The Google Traffic Viper does a good job of recording the start time for the initial web page, however, it tends to stop recording for the remainder of the Cascade.
Therefore, I cannot be entirely certain the Cascade does complete properly. It always completes manually, however, the Google Traffic Viper may stop the progress
after a certain amount of time. I will test to see if setting the Javascript timer to zero makes any difference in the Google Traffic Viper.

Does All This Work?

Yes, these techniques work very well. Our client sites all rank in the top 3 in GMB Maps listings and Google Organic search

Find out more about: the best SEO Vancouver Washington.



source https://vancouverwaseo.org/seo/using-strategic-marketing

From Chatbots to Personalization: The Power of AI in Web Development

Artificial Intelligence has become a buzzword in the world of web development. With its ability to automate tasks and provide personalized ...